Having new products introduced on a regular basis, the design system needed to be versatile enough to fit a broad range of products. Rachelle lead the design team in their task of re-branding. The brand logo and packaging reflected the brands personality of refreshingly honest with a hint of handmade. The mono-line logo works well on the various background colours and furthermore, this versatile style can be adapted as matching icons and illustrations.
For the package design, we developed a separate colour palette for the dinners and one for the spices, with individual colour schemes for the products within each product line.
All together, we established a cohesive yet subtly branded look that’s been a stand-out in the crowded marketplace.
Graphic Design, Package Design