Hitting the mobile case category by storm, Hitcase needed a brand identity and package that would be as bold yet stealthy as the product it houses.
On an emotional level the packaging is designed to tell the story of the brand and communicate the USP’s of the product, in such a way that it resonates with the consumer: A young and adventurous group that expects brands and their products to be exciting.
Our team undertook a full exploration of various types of packages and boxes and worked closely with the package producer to come up with a custom dieline for HITCASE. From the brand logo to icon design and photography, we designed a cohesive identity for HITCASE.
Branding, Package Design