Lendesk

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Lendesk-Squamish-Branding-Studio-Zesty-Brands-Tradeshow-Design
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Squamish-Branding-Studio-Zesty-Brands-sign-Design

Lendesk

With their innovative mortgage lending platform, Lendesk needed help develop a brand that would stand out.

The team came to us with spirited enthusiasm for boundary-pushing technology and we were excited to create an identity for a high-tech start-up company.

Our challenge was to design a logo mark that is iconic and immediately recognizable, even at the small size demanded by mobile platforms. We simplified the lending concept through a clean, minimal design and approachable language. Based around the idea of approval and growth, the logo incorporates a check mark icon to hint at progress.

Outcome

Together with the brand story, brand identity and brand standards, we formed the perfect toolkit for the passionate and driven start-up team that wants to break new ground in the market.

Info
Sector:

Technology, Software

Category:

Branding, Graphic Design, Website Design