The team came to us with spirited enthusiasm for boundary-pushing technology and we were excited to create an identity for a high-tech start-up company.
Our challenge was to design a logo mark that is iconic and immediately recognizable, even at the small size demanded by mobile platforms. We simplified the lending concept through a clean, minimal design and approachable language. Based around the idea of approval and growth, the logo incorporates a check mark icon to hint at progress.
Together with the brand story, brand identity and brand standards, we formed the perfect toolkit for the passionate and driven start-up team that wants to break new ground in the market.
Branding, Graphic Design, Website Design