Rising Tide


Rising Tide

Walking down the seafood aisles of Walmart USA, it was clearly full of cheesy and outdated design, for over-processed products.

We were confident that we could certainly create something that would stand out!

We positioned the brand as an honest and ethical game-changer. In an era where health and transparency have become key decision-making points it was important to communicate the product as not overly greasy, no mystery ingredients—just 100% all natural goodness.

The logo is simple and is uniquely positioned versus the competition. It clearly communicates that the product is local and works well on the various package colours. From brand identity to packaging, sales material and website, this project involved nearly every aspect of launching a new brand.


Branding, Graphic Design, Package Design