Author: Rachelle

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Reasons you need a Brand Standards Manual

Maintaining your zest! In order to continually create value for your company and protect the strength of your brand, you need commitment to consistency. A Brand Standards Manual achieves this by creating specific rules for using the elements of the brand, such as your logo, colours, typography, fonts, language and design grids. This comprehensive manual is to be...

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Label Requirements Worksheet

Canadian Food Inspection Agency Putting together your brand new product package design can be confusing. At our Vancouver Branding Agency, we help our clients get through the process as swiftly as possible using a helpful package worksheet and checklist. Our package checklist includes labelling requirements about the nutrients in food (the Nutrition Facts table), claims about nutrients, the...

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Finding your Zest Factor

What makes your brand the “only”? Dive deep into the heart of any successful brand and you’ll find one crucial element: a zest factor. Think about why your brand matters. At our Vancouver branding agency, we take our clients through a unique process to discover what makes them the only. This "onliness" is what we call the zest...

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Finding Your Brand Voice

Branding Beyond Design As brand designers, we develop many aspects of the brand, from the strategic thinking that creates the big idea, to the brand visual graphics, colour strategy, typography and imagery. But there’s an aspect that many startups and designers overlook, and that is a brand’s voice. People often say, “we need branding work,” and then they...

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Cannabis Branding

It’s becoming understood that an investment in strong branding for cannabis companies is key to rising above the glut of hopefuls trying to get a piece of the grassy pie. With Canada's federal government announcing it would be legalizing marijuana, we're seeing a staggering increase of products coming on the cannabis market. This means you’ll be seeing...

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How-to create a successful product launch

Getting your idea to the shelves The process of getting your idea to the shelves of major retailers can feel overwhelming. And once you're there, success not only requires a viable idea but an alluring brand, scaleable business model and healthy supply chain. Understandably, we all want the instant product success and the brand recognition of companies such...

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Why Zesty Brands

Here at Zesty Brands, our Vancouver branding agency has a heartfelt passion for uncovering your greatness. Main Squeeze and creative director, Rachelle Hynes inspires you to push the boundaries and make bold decisions. In her experience, it's in this uncomfortable territory that extraordinary brands are born and radically better businesses are formed. Everyone wants to have a memorable...

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The Zenful Brand

Mindfulness is a means to listen more deeply and guide actions through clear intention rather than emotional whims or reactive patterns. In an era where brands are increasingly pressured into short-term thinking, careless reactions to trends, features frenzy and non-existent visions, it’s worth considering how mindfulness can help brands filter out the noise and create space for what matters. Mindfulness encourages more...

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Dude, that brand is SO Rad!

Sometimes catching the best wave is not what makes you successful, it’s what you do on the wave you’re riding that makes the difference. You can frantically paddle into whatever comes your way, but it’s a waste of energy and resources. To really get the epic payoff you’ve gotta play to your strengths with strategy, patience and...

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Branding vs. Marketing

You're not selling features and benefits. These days it's critical to dive deep into meaning and belonging. Alter the thinking of tangibles to the intangibles people desire. Often people think of attracting customers by finding a large group of possible targets, make shiny things to attract them followed by sending a bursts of messages. This is a...