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Holy Crap

Brand New Look for Holy Crap Cereal Holy Crap approached Zesty Brands to develop a new brand identity and packaging that would reflect updated positioning and work to modernize the brand. Through the years, Holy Crap relied on their awareness on the TV show, Dragons Den, to build the brand, but with a goal of driving more...

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Chiwis

Organic kiwi chips for people on the go. Chiwis approached our Vancouver branding studio to create a brand and packaging for their line of dried kiwi chips. The Squamish-based pioneer had a unique vision: to make delicious, healthy kiwi chips available to the masses. Brand Identity We started off with a Brand Discovery Session to learn more about Chiwis,...

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Ocean Spray

Ocean Spray "WAVE" Ocean Spray approached Zesty Brands to develop a brand and packaging for their new caffeinated sparkling water product, "WAVE". Wave is a flavourful calorie-free sparkling beverage that promises to give you a second wave of energy in your day, using naturally sourced caffeine from green tea. The Logo Design Taking inspiration from the Wave name, and...

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BASIC

BASIC Alkaline Cocktails Basic approached Zesty's Vancouver Branding Agency to create a brand and package design for their new alkaline, low calorie, no sugar, alcoholic beverage for health-conscious millennials. What makes them different is the fact that their product is alkaline, natural, balanced, convenient and tastes great. The Logo Design The triangle is a simple representation of three—and for...

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Go Naked

A stripped down brand and package design for small-batch body care. This boutique farmer's market startup had a big mission of empowering people to care for themselves in a healthy and sustainable way. We expressed the brand promise through the development of a memorable name that boldly captures the message of minimal, natural ingredients—Go Naked! For a...

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Forager

Forager provides plant-based sauces and buddha bowl ingredients for health-conscious shoppers, in a very empowering, clever and holistic way. With unhealthy convenience food, long work hours and busy family lives, it's all too common to sabotage our health. What makes Forager different is their enlivening personality and variety of holistic product offerings. They exist to to empower...

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STACT

A fresh new package design for the pioneers of modern wine storage. Successful Vancouver start-up, STACT wine racks came to Zesty Brands to develop a new logo and package design for their PRO line of products. STACT products combine the warmth and richness of hand-crafted furniture, with the refinement and durability of aircraft-grade anodized aluminum. As such, our...

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The Raw Truth

The dog bone logo forming two hearts and an infinity symbol—reinforcing the brand's love for pets and desire to continually create the best possible nourishment for them....

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BC Buds Garlic

Brand identity and package design for Vernon's BC Buds garlic-based dinners and spices. Having new products introduced on a regular basis, the design system needed to be versatile enough to fit a broad range of products. Rachelle lead the design team in their task of re-branding. The brand logo and packaging reflected the brands personality of refreshingly...