Effin’ Good Snacks

Late night snacks, from your wildest dreams! Effin' Good Snacks approached Zesty to develop a brand and packaging for their line of Nighttime-friendly snacks.The snacks will be sold on their website as well as Branding With an existing name, our first job was to develop a strategy for the personality, messaging and the design. The snacks, formulated specifically...



Forager provides plant-based sauces and buddha bowl ingredients for health-conscious shoppers, in a very empowering, clever and holistic way. With unhealthy convenience food, long work hours and busy family lives, it's all too common to sabotage our health. What makes Forager different is their enlivening personality and variety of holistic product offerings. They exist to to empower...


The Raw Truth

The dog bone logo forming two hearts and an infinity symbol—reinforcing the brand's love for pets and desire to continually create the best possible nourishment for them....