BASIC

BASIC Alkaline Cocktails

Basic approached Zesty’s Vancouver Branding Agency to create a brand and package design for their new alkaline, low calorie, no sugar, alcoholic beverage for health-conscious millennials. What makes them different is the fact that their product is alkaline, natural, balanced, convenient and tastes great.

The Logo Design

The triangle is a simple representation of three—and for BASIC, that is alkaline, sugar-free, low calorie. The simplistic and light-weight font works well to communicate the basic nature of the product—nothing unnecessary is added.

Package Design

Minimalist design and a complicated triangle pattern solution helped us to emphasize the premium quality of the product. This identity is new, intriguing, and fits nicely into the alcohol landscape. It’s flexible when it comes to innovation in flavours.