Cookbook design with a twist

Recipes for a Zesty Life


Recipes for a Zesty Life

Book Design with a Twist

In true Zesty form, Creative Director and Main Squeeze, Rachelle Hynes has launched cookbook graphic design and branding for her book “Recipes for a Zesty Life”. Rachelle has written, designed, photographed and published the book, adding to her diverse skill-set as a creative director.

Cookbook Graphic Design & Branding

The graphic design of the book simplifies the structure for ease of comprehension. The overall aesthetic of the book is clean, easy to follow, with a warm and inviting vibe. We blended bold photography with handwritten typographic treatments and incorporated a flexible grid, to accommodate a wide variety of content such as; recipes, stories, technical nutrition information, how-to articles, and much more. From icon design, custom typography treatments, brush-lettering, and beautiful photography, the book has a warm and energetic feel.

Recipes for a Zesty life transports readers straight into the heart of Squamish’s colorful forests and trails. Featuring nearly 50 plant-based dishes plus gorgeous photography accompanying every recipe, this stunning cookbook is the definitive guide to Plant-based eating and healthy living. Not only will you find recipes, but between each tasty recipes is a mindfulness practice, nutrition tip, or short story garnished with witty humour, the book is a truly unique art piece. Bursting with over 350 pages, this 8.5×11” coffee table book that readers simply can’t put down.

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Book Design, Graphic Design, Icon Design, Photography