4 Questions to Ask Before Branding Your Business

Building brands of substance & getting juicy results

Branding your business


Branding your business is an opportunity to connect with the right audience in an unforgettable way, but without an understanding of the branding process, your business will be lost and your money will be wasted.

Here are four questions to get you thinking about when branding your business

Our Vancouver branding agency is passionate about working with you to build a brand infused with intelligence, meaning and imagination. Too often we see people jump in head first into launching their new business without pausing to consider some very potent questions. These are just a few to get your thinking about Brand Strategy…

1. What is your core conviction?

Your passion which motivates your buisness forward—a common purpose beyond profitability.

2. Who is your audience, and why should you be their only choice?

A brand needs to resonate on a deep emotional level with its audience. Understanding who they are and connecting with them authentically will be what drives sales and loyalty. Instead of being a me-too brand, or proving a product or service that no one needs or wants, think deeply about your why.

3. What is your zest-factor?

Carving out a defendable and distinct position and personality is how you will make a notable impact.

4. Why are you seeking a branding agency?

If your strategy stops short at a logo, then your efforts are vain, meaningless and disconnected.

Let’s chat about launching your new brand—drop us an email!

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