Juicy thoughts on branding

Thinking

vancouver-cannabis-branding-companies-marijuana-package-design-canada-zesty

Cannabis Branding

It’s becoming understood that an investment in strong branding for cannabis companies is key to rising above the glut of hopefuls trying to get a piece of the grassy pie. With Canada's federal government announcing it would be legalizing marijuana, we're seeing a staggering increase of...

vancouver-package-design-branding-trends-2018-zesty

Branding & Package Design in 2018

The brands we buy are an extension of our identity. Products are more than just products, they’re a signal to who we are and the values we hold. The job of branding and package design is to reflect those values back to the customer. When it...

vancouver-branding-herschel-bags-brand-business-strategy-zesty-mccormack

How-to create a successful product launch

Getting your idea to the shelves The process of getting your idea to the shelves of major retailers can feel overwhelming. And once you're there, success not only requires a viable idea but an alluring brand, scaleable business model and healthy supply chain. Understandably, we all want...

how-to-personal-branding-why-you-need-a-personal-brand-zesty-branding-vancouver

Why you need a personal brand

If you don't have a succinct personal brand, you’re putting yourself at a disadvantage in your professional and personal life. What is a personal brand? Your brand is what people say about you when you’re not in the room, it's your reputation. Personal branding means taking an active...

rachelle-hynes-squamish-zesty-brands-graphic-designer-brand-strategist-vancouver

Why Zesty Brands

Here at Zesty Brands, our Vancouver branding agency has a heartfelt passion for uncovering your greatness. Main Squeeze and creative director, Rachelle Hynes inspires you to push the boundaries and make bold decisions. In her experience, it's in this uncomfortable territory that extraordinary brands are born...

branding-agency-in-vancouver-zestybrands-franco-bikes-gaining-traction-brand-niche-specialization

Gaining traction in a peloton of brands

Strategies for getting ahead of the competition are often based around the principle, be better than the rest. This can be an uphill battle if you’re one of many in a peloton of brands. If you’re a startup or small brand looking to breakout, you’ve gotta...

vancouver-branding-zen-mindfulness-brand-business-strategy-zesty

The Zenful Brand

Mindfulness is a means to listen more deeply and guide actions through clear intention rather than emotional whims or reactive patterns. In an era where brands are increasingly pressured into short-term thinking, careless reactions to trends, features frenzy and non-existent visions, it’s worth considering how mindfulness can help brands filter...

vancouver-branding-agency-business-strategy-thinking

Dude, that brand is SO Rad!

Sometimes catching the best wave is not what makes you successful, it’s what you do on the wave you’re riding that makes the difference. You can frantically paddle into whatever comes your way, but it’s a waste of energy and resources. To really get the epic...

vancouver-branding-agency-arcteryx-brand-consistency-outdoor-apparel-mountain

Brand consistency is the Zest-factor

Here at our Vancouver branding agency we lead ambitious companies to become brave and captivating brands. Regardless of what we’re working on for you, our approach has a potent focus on consistent brand experience—That’s how you build an authentic brand that people desire. The zest-factor When you're getting...