Juicy thoughts on branding

Thinking

vancouver-branding-agency-how-to-launch-a-brand-questions

4 Questions to Ask Before Branding Your Business

Are you ready to get Zesty? Branding is an opportunity to connect with the right audience in an unforgettable way, but without an understanding of the branding process, your business will be lost and your money will be wasted. Here are four questions to get you thinking about...

vancouver-branding-lululemon-brand-voice-development

Finding Your Brand Voice

Branding Beyond Design As brand designers, we develop many aspects of the brand, from the strategic thinking that creates the big idea, to the brand visual graphics, colour strategy, typography and imagery. But there’s an aspect that many startups and designers overlook, and that is a...

vancouver-branding-agency-north-face-happ-klopp-disruption-mountain-biking-bold-bravery-apparel-brands

Disruption: The path of gutsy brands

If there are so many good reasons to innovate, why is innovation so rare? The loudest and most compelling voice is always the voice of warning. It’s respected with little scrutiny and it’s often parlayed into the voice of wisdom in brand survival. However, the intention...

vancouver-cannabis-branding-companies-marijuana-package-design-canada-zesty

Cannabis Branding

It’s becoming understood that an investment in strong branding for cannabis companies is key to rising above the glut of hopefuls trying to get a piece of the grassy pie. With Canada's federal government announcing it would be legalizing marijuana, we're seeing a staggering increase of...

vancouver-package-design-branding-trends-2018-zesty

Branding & Package Design in 2018

The brands we buy are an extension of our identity. Products are more than just products, they’re a signal to who we are and the values we hold. The job of branding and package design is to reflect those values back to the customer. When it...

vancouver-branding-herschel-bags-brand-business-strategy-zesty-mccormack

How-to create a successful product launch

Getting your idea to the shelves The process of getting your idea to the shelves of major retailers can feel overwhelming. And once you're there, success not only requires a viable idea but an alluring brand, scaleable business model and healthy supply chain. Understandably, we all want...

how-to-personal-branding-why-you-need-a-personal-brand-zesty-branding-vancouver

Why you need a personal brand

If you don't have a succinct personal brand, you’re putting yourself at a disadvantage in your professional and personal life. What is a personal brand? Your brand is what people say about you when you’re not in the room, it's your reputation. Personal branding means taking an active...

rachelle-hynes-squamish-zesty-brands-graphic-designer-brand-strategist-vancouver

Why Zesty Brands

Here at Zesty Brands, our Vancouver branding agency has a heartfelt passion for uncovering your greatness. Main Squeeze and creative director, Rachelle Hynes inspires you to push the boundaries and make bold decisions. In her experience, it's in this uncomfortable territory that extraordinary brands are born...

branding-agency-in-vancouver-zestybrands-franco-bikes-gaining-traction-brand-niche-specialization

Gaining traction in a peloton of brands

Strategies for getting ahead of the competition are often based around the principle, be better than the rest. This can be an uphill battle if you’re one of many in a peloton of brands. If you’re a startup or small brand looking to breakout, you’ve gotta...