The best thing since sliced bread A value proposition is a clear statement of the results that the customer can expect to receive from your product or service. Because your marketing initiatives are organized around this value proposition, it's critical to get it right. A big idea...
What's in a name? Are you a rising startup in search of the perfect brand name? Choosing a brand name requires strategic thinking and consideration of brand naming guidelines. Choose the wrong name, or even the wrong spelling could cause an incredible amount of headaches and...
Ready to launch your product? As you get closer to launching your product brand, it may feel as though you’ve waited your entire life for this moment. All of your blood, sweat and tears is about to pay off! But, do you fully understand the process...
Are you ready to get Zesty? Branding is an opportunity to connect with the right audience in an unforgettable way, but without an understanding of the branding process, your business will be lost and your money will be wasted. Here are four questions to get you thinking about...
Branding Beyond Design As brand designers, we develop many aspects of the brand, from the strategic thinking that creates the big idea, to the brand visual graphics, colour strategy, typography and imagery. But there’s an aspect that many startups and designers overlook, and that is a...
If there are so many good reasons to innovate, why is innovation so rare? The loudest and most compelling voice is always the voice of warning. It’s respected with little scrutiny and it’s often parlayed into the voice of wisdom in brand survival. However, the intention...
It’s becoming understood that an investment in strong branding for cannabis companies is key to rising above the glut of hopefuls trying to get a piece of the grassy pie. With Canada's federal government announcing it would be legalizing marijuana, we're seeing a staggering increase of...
The brands we buy are an extension of our identity. Products are more than just products, they’re a signal to who we are and the values we hold. The job of branding and package design is to reflect those values back to the customer. When it...
Getting your idea to the shelves The process of getting your idea to the shelves of major retailers can feel overwhelming. And once you're there, success not only requires a viable idea but an alluring brand, scaleable business model and healthy supply chain. Understandably, we all want...
If you don't have a succinct personal brand, you’re putting yourself at a disadvantage in your professional and personal life. What is a personal brand? Your brand is what people say about you when you’re not in the room, it's your reputation. Personal branding means taking an active...