Zesty Branding Process
Our Vancouver Branding Agency is skilled at challenging the conventional, embracing collaboration and streamlining our creative process to get juicy results.
We identify opportunities your brand can uniquely own by analyzing your business, your market, and trends in the world.
We amplify and hone your brand personality, aligning tone of voice to brand strategy, we’ll determine a memorable delivery of your brand message and communications.
Bringing your Zest Factor to life: we get creative from logo and colour palette, to thoughtful typography and imagery.
We get technical with brand standards and execution, ensuring your brand is poised and ready to enter the limelight.
Brand Standards Manual
Instagram Style Guide
Our branding process will squeeze the juiciest details out of your brand
We take clients through a unique process to discover what makes you the one and only. We understand expressing your needs can be difficult, which is why we’ve developed a proven (and fun) process you’ll really enjoy!
We unearth points of difference to improve a brand’s Zest Factor. We ask probing questions such as Why does your brand exist? What does it stand for? We consider how your team, stakeholders and customers see things. We dive deep into perceptions and attitudes, and interpret industry trends. We encourage you to adopt bold strategic solutions that make a lasting impact. We’re experts at squeezing out greatness!
From Brand Purpose and Brand Positioning, to honing your Brand Voice, Brand Name, Brand Personality, and creating Taglines, we have a knack for gaining an empathetic understanding of your customers values, interests, and qualities and using that to strategically distinguish your brand from the competition.
We do a few things very well
Using specialized abilities and ideas, we build brands and shape reputations.
At Zesty, we don’t spread our talents or energy too thin. We’re wary of diluting our abilities. Our expertise runs deep in branding and everything we do stems from strategic brand thinking. Whether you need Brand Strategy, Naming, Branding, Package Design, or Website Design you can rest assured we take a very purposeful and brand-focused approach.
Using our strategic branding tools such as communication audits, research & reporting, competitor analysis, market research, polls & surveys, we examine the Zest Factor of an organization; its products and services, and recommend based on a blend of thorough analysis, deep understanding and creative intuition.
Reposition, Refresh, Renew! Rebranding isn’t just about redesigning the logo, it involves every aspect of your business.
For a company to thrive and stay ahead, it must continually pay attention to the strategic direction of its brand. Even when times are tough — especially when times are tough — The business of brand-building is essential.
This is where we can help. As a brand strategy agency, Zesty has the experience and expertise to unearth insights that lead to informed and inspired brand strategies, positioning, and refreshed design.
We don’t just change your symbol, we create symbols of change.
Strong names help brands stand out, make an emotional connection, and inspire brandplay
Creating a brand name is surprisingly challenging. Brand names are rarely unique, must be available online, could be legally contested, might mean something naughty in Spanish, and are loaded with pressure!
A name must have substance. It helps to create meaning, strike a chord with your audience, or spark immediate relevance. Our brand naming agency process involves a methodical strategy, from name generation to legal searches, registration and trademarking, we can help you find the perfect brand name.
Branding Creative that's Simply the Zest!
Purposeful design that delivers your message
Prosperous brands are more than the sum of their parts. Among the best branding agencies in Vancouver, we have a knack for executing your brand message with potent visual design.
We have a thirst for design perfection and are seasoned experts and taking brand strategy into more tangible cues such as colour, typography, graphics, photography, illustration and design. Combined, these elements play a pivotal role in creating an unforgettable brand.