A thirst for perfection
Our Vancouver branding team is passionate about creating compelling brands, infused with intelligence, meaning and imagination. We’re enthusiastic about helping you rise above the competition and shake up your market.
Are you ready to get Zesty?
A Zesty Process
Through the years, we’ve learned how to challenge the conventional, embrace collaboration and streamline our process to get juicy results.
Brand Strategy
Phase I: Brand Discovery
In this phase we squeeze the juiciest details out of your brand; the strengths and weaknesses, competition and the environment in which your brand lives—This allows us to create meaningful design solutions.
Having our clients express their needs can be difficult, which is why we’ve developed a proven (and fun) process you’ll really enjoy.
- Brand Discovery
- Group Discussions
- Journey Mapping
- Brand Research
- Brand Positioning
- Brand Messaging
- Brand Architecture
Brand Identity
Phase 2: Brand Creation
In this phase we develop the brand’s visual identity. The brand identity’s job is to provoke an emotional response in its customers about your products and services.
Using the strategy from phase one, we create brand identity options that involve an in-depth set of components and memorable visual language, designed to linger in the subconscious of your audiences mind.
- Brand Naming + Tagline (if required)
- Brand Logo Design
- Visual Identity & Style
- Digital Mockups
- Graphic Design
- Brand Standards Manual
Brand Launch
Phase 3: Brand Kick off
Once we pass the handle, it will be important for you to monitor and care for your brand—as if it’s a living, breathing thing that interacts with your customers.
So before you introduce it to the world, we ensure all of your brand materials are consolidated and delivered to you in proper formats. We also help with advertising campaigns such as:
- Brand Signage
- Branded Environments
- Vehicle Graphics
- Tradeshow Design
- Instagram & Facebook Campaigns
Small business or start-up?
Are you a wide-eyed startup in need of a brand that’ll knock the socks off your competition?
That's me!