Deep Work: Branding Strategists Secret to Success

Exceptional branding work requires deep focus

Mastering this skill as Brand Strategists, has helped us achieve extraordinary results.


One of the most valuable skills in our economy is becoming increasingly rare. Mastering this skill as Brand Strategists, has helped us achieve extraordinary results.

Multitasking does not equal productivity

Let’s point out the obvious: flipping between your inbox, constant phone calls, superfluous meetings, and ding-ding-ding notifications is no way to get really juicy work done.

People are “so busy”, but the reality is they’re not productive. Attention traps like cell phones and open-space offices lead many people off the path of excellence and down the road to mediocrity. To be truly exceptional at the work you do, you’ll need to understand “deep work”.

Deep Work is something we practice at our Vancouver Branding Agency. Explained wonderfully by Cal Newport, Deep Work is the ability to focus without distraction on a cognitively demanding task. It’s a skill that allows you to quickly master complicated information and produce better results in less time.

Deep Work will make you better at what you do and provide the sense of true fulfillment that comes from craftsmanship. In short, deep work is like a super power in our increasingly competitive twenty-first century economy. If you aren’t intentional about how you spend your time, your hours slip away.

Creative Designers need Solitude

We’re starting to learn that solitude is a more unusual, and arguably more important, discipline than group collaboration. People aren’t comfortable with shutting down technology and exploring their thoughts. We fill every gap, and moments of isolation are so rare they’ve become unnerving. We get through them rather than engaging them.

Throughout history the greatest artists and thinkers have demonstrated importance of solitude.

Zesty Ideas are Different Ideas

Have you ever considered the trendy things that come out in clusters? To be the first on the scene of new inventions, someone had to break away from the norm and group thinking; they had to give their mind the chance to ponder. And solitude is all about giving yourself time to process. Time to make strange connections, follow ridiculous ideas, arrive somewhere no one has been before. Time to dive deep into our own unique opinions before seeking feedback from others.

Deep Work = Zesty Life

Focusing on Deep Work yields a more satisfying, rewarding life. “A deep life is a good life,” Deep Work isn’t just a technique for productivity, it’s the key to a richer, more meaningful way of living. The feeling of going deep is in itself very rewarding. Our minds like this challenge, regardless of the subject. The act of going deep orders the consciousness in a way that makes life worthwhile.

How our Vancouver Branding Agency Does Deep Work

Deep Work Hours. Each one of us understands we perform better at a certain time of day. Whether it’s waking up at 4am, working on a Sunday, or taking lunch at 10am, we don’t force a 9–5 schedule. This flexibility makes us ridiculously productive.

Commitment to your project. When we work on our client projects we devote chunks of uninterrupted time towards creating mind-blowing ideas. Each client is prioritized and no one is neglected because of another.

Mindful Meetings. Our meetings are purposeful and present. We ensure time and budget is used respectfully and with 100% focus.



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