Brand Strategy

How-to Squeeze Out a Great Brand Name

Brand Naming with Zest!

Names are a powerful component in branding. Strong names help brands stand out, make an emotional connection.

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Names are a powerful component in branding. Strong names help brands stand out, make an emotional connection, and are the bedrock for creating compelling graphics for the brand identity and package design.

There’s a knack for brand naming. Not only do you need to come up with a unique name, it must have legs for a great brand story to accompany it. It really does pay to work with a top brand naming agency. Naming is a blend of art and science—a creative process with hundreds of clever considerations—it’s certainly not an easily conquerable feat.

When launching a new business, it’s essential to get brand naming right the first time. Our strategic approach helps us identify the most likely directions that will lead to finding the perfect solution. The meaning doesn’t have to be evident, but it should be easily told. A brand is more than a name, it’s a reputation. A name, like a logo, becomes a flag for your deeper story.