Importance of a Brand Audit

When it comes to company profits and growth, most business owners don’t take time for an annual brand audit review.

Your annual brand audit is a vital aspect of your brand’s strategy, A Brand Audit is a review and diagnosis of every brand touchpoint; such as Zest Factor, Brand Messaging, Package Design, Company Website, Signage, Sales presentations, Trade show materials, etc. The Brand Audit will also point out the strengths, weaknesses, opportunities, and threats to your brand as a whole.

This crucial information for key stakeholders, investors, and partners at the end of each year, this well-planned annual review helps your company’s brand gain ground in financial progress and brand awareness. As dedicated branding agency, we know first-hand that brand health is pivotal to making a lasting impression. Whether you’re demonstrating data to your buyers, or convincing investors that they’ve made the right choice, you need the right combination of functionality and style.

Do I need a Brand Audit?

Are you wondering how to build a strong brand and attract more customers? Doing a detailed brand audit analysis will provide valuable insights and an accurate assessment of your brand health. Your detailed analysis of your current brand’s position and brand equity in the market can help you plan your business budget and tactics for branding and marketing. Who should perform the brand audit? Regardless of whether you’re a B2B, B2C company, a brand audit is a good idea.

Goals can be straightforward or far reaching. Perhaps you’re goal is to become a Responsible Brand. First, we need to figure out what constitutes a responsible brand. From there, we will do an audit of your company and uncover areas that need work — Is your brand marketing that getting the message across? Is your packaging standing behind its promise? Are you fostering a healthy working community for employees? What about focusing on social impact?

Branding Agency Brand Audit

You don’t go to the doctor telling them what you need, you explain your symptoms as and rely on the expert to diagnose and prescribe the right treatment. When you hire a Branding Agency to do a Brand Audit, a Brand Health Assessment with be done and areas for improvement will be highlighted, as well as potential new opportunities. You may uncover ways to better communicate to your target market, reach new buyers, build customer loyalty, increase conversion rates or simply improve brand awareness.

As part of our brand audit process, our Vancouver Branding experts will take an in-depth look at the following areas:

• Your brand; Zest Factor, value proposition, key messages, brand promise visual and verbal identity, brand elements
• The market you operate within and competitor analysis
• The demographics of your target audience
• Your current marketing and advertising efforts, website analytics and the strategies and channels you use to reach your target audience

How do you conduct a brand audit?

Every audit is slightly different depending on the type of business you are in. Some may include a small-scale brand audit, others may include nationwide and meeting key stakeholders, or market research.

How we can help with your brand audit?

Brand audits are an integral part of our brand strategy process here at Zesty Brands. We also complete them as standalone projects too. We’ve worked with an array of businesses, from startups and small business owners, to multi-national brands.

Our brand audits provide an in-depth outsider perspective on your brand position in relation to your business objectives. Through brand analysis can provide a clear roadmap to inform your yearly decisions.

If you’d like to arrange a brand audit to enable you to create an action plan for your business, please get in touch!