Package Design Photographer & Food Stylist
Working together to create a strong shelf presence
How a food stylist and photographer plays a crucial role in the package design process
A Food Stylist and the Package Design Photographer play a crucial role in the world of package design and branding. As consumers, we have a genuine need for food, and visually enticing and exciting food options have become a competitive landscape that brands must consider when launching their product.
In today’s crowded market, smaller brands are struggling to secure shelf space against larger, established brands. These small businesses and startups have to rely on their brand and packaging to create a strong presence and attract consumers. Similarly, even established brands must constantly re-evaluate their branding and packaging to maintain their position in the market and fend off new competitors.
Food photographer and the Food Stylist role in shelf presence
There are many ways of creating packaging that stands out; the first steps our branding agency takes is to create strategic branding; followed by the package design; its colour, substrate, language, and food photography.
A Food stylists goal is to create desire, want, and ultimately, need in the minds of consumers through the visual packaging of the product. Working in conjunction with the creative director and photographer, the food stylist utilizes their specialized techniques to prepare the food, incorporating the main ingredients into the design and creating a unique approach that conveys a vibe that is delicious, and on brand.
The use of natural colours and unique design solutions that our taste receptors recognize as sweet, salty, bitter, sour, and umami can create a visual feast that heightens the senses and stimulates the brain to anticipate a flavour experience. Professional food stylists have several tricks up their sleeves to make your food product appear as delicious as possible and it’s well worth the time and cost associated with hiring the right team.
With the help of a food stylist, our Vancouver package design agency transforms simple food products into a visually stunning work of art that stands out on the shelf and fulfills our desire for an exciting and engaging culinary experience.