Powerful, sticky bold ideas are the driving force behind successful product brands. The package designs with soul deliver a memorable and emotional connection with the brand and its audience. Get your product launch formula right and your products sales will surge. Do it wrong and you could be left wondering where all the customers are.
Zesty is a branding and packaging design agency headquartered in Vancouver. As a boutique package design firm with experience developing solutions for local and global brands, we’re able to offer big agency perspective together with the agility and responsiveness of a smaller firm. You get mind-blowing results through a multi-disciplinary model that’s unlike any other. Big ideas, brand stories and creativity is what sets us apart. We’re big picture thinkers who design packaging with purpose and have a love for the small details.
Product launch formula & step-by-step guide
Congratulations! You’ve had a brilliant idea and created a fantastic product that you’re eager to bring to market. But where do you begin? Our Package Design Agency in Vancouver, we help brands launch their products. To support your journey to store shelves, we’ve put together a product launch formula step-by-step guide to help your product reach its full potential.
Brand Analysis & Research
First and foremost, it’s crucial to do extensive research. It can be easy to get carried away with the excitement of your own product, but it’s important to remember that not everyone will love it. To avoid this pitfall, it’s essential to identify your target market as specifically as possible and explore how much this group needs or can benefit from your product. For example, consider a group like 30–50 year old moms who are looking for a healthy, convenient snack on the go, that appeals to their kids with food allergies. This gives you an idea of what will be important to this consumer group — convenience, health claims, and target. It’s also important to assess your competition and understand what makes your product more desirable than the market leader. You’ll need solid answers to these questions when pitching to retailers. Additionally, this is what can help in the creation of a stand-out brand.
The goal of your research is to gather as much valuable, unbiased data about your product as possible. This will help you identify areas for improvement and exploit your product’s strengths. Whether it’s making adjustments to the recipe, clarifying claims, or considering pricing, it’s valuable to get feedback from your key demographic.
Financing your Product Brand
Next, it’s time to consider budget and funding opportunities. Once you have research that suggests there’s a need for your product in the market, start looking into the finances. There may be government grants or local development funds available to support start-up businesses. However, it’s likely that you’ll need to seek external funding through investors or banks to cover the costs of producing a new food product. This includes manufacturing costs like raw materials, production, logistics, storage, and distribution, as well as brand and marketing efforts.
It’s essential to develop a clear budget for all the costs involved in the start-up process. Do this before making any agreements with external companies so you can balance the costs across different areas of the business. For example, you don’t want to spend all your budget on high-quality manufacturing only to run out of money for branding or marketing the product.
Consider whether you can scale up quickly to meet increased demand. If your product is successful, things could move fast and you don’t want to suddenly have no product for the shelf space you’ve been given — if you lose it, you may never get it back! Have a long-term plan in place to understand how you’ll meet increased demand. Will you need to invest in bigger warehouse solutions or equipment to manufacture the product, or will you work with a co-packer or contract manufacturer?
Branding is a powerful tool that can make or break a product. It’s not just about a company logo — it’s about establishing a life and personality for your product, and creating an emotional connection that can differentiate your product and evoke lifelong loyalty. Effective branding can drive tangible, measurable results throughout all levels of your business.
To start building your brand, think about what makes your product unique and special — your Zest Factor. Consider why you started your company and what motivated you to bring this product to market. Then, consider hiring a branding agency like ours to help tell great stories with words and visuals, that capture the imagination and speak directly to consumers.
Without strategic Branding and Package Design, you will struggle to stand out in a crowded food market. With so many brands vying for shelf space, it can be tough to get your products noticed. That’s where Zesty Brands comes in. We’ve helped countless food, beverage and technology brands get their products in front of their target markets, using clear messaging and packaging design to make a lasting impression.
Let’s face it — having the best-tasting product isn’t enough. If consumers can’t find it on store shelves, or if the packaging doesn’t effectively communicate the benefits of your product, you risk losing out on sales. That’s why it’s crucial to get your packaging design right from the start. Sure, you want a format that’s cost-effective and functional, but you also need to consider how it will connect with your target audience.
At our Package Design Agency, we understand the importance of packaging design in the success of a food product. We’ll work with you to create a packaging solution that meets all of your needs, from transportation and storage to disposal. Let us help you create packaging that connects with consumers and drives success.
Well-designed packaging can help your product:
- Be seen on the shelf
- Stand-out against the competition
- Get stocked in the right places
- Engage shoppers
- Communicate key messages and benefits
Customers might not immediately flock to your new product. It takes time and effort to get the word out about your business and attract a steady stream of loyal customers. However, with a little bit of perseverance and creativity, you can spread the word and build a healthy customer base. Here are a few strategies to try:
- Get yourself into the store for a demo: Why not reach a handful of customers one on one, this is a great way to start the snowball of word-of-mouth.
- Utilize social media: By creating a presence on platforms like Facebook and Instagram, you can connect with potential customers and showcase your products or services.
- Get involved in the community: Participating in local events, sponsoring community organizations, and networking with other businesses can help you get your name out there and build relationships with your neighbours.
- Offer incentives: Consider offering special promotions or discounts to attract new customers or reward loyalty. This could be anything from a “first-time customer” discount to a referral program for existing customers.
- Create a website: Having an online presence is crucial in today’s digital age. A website can serve as a hub for all the information about your business, including your products or services, features and contact information.
With these strategies, you can start building a solid foundation for your business and attract new customers. Remember, it takes time and effort to grow a business, but with hard work and dedication, you can achieve success.