Reasons you need a Brand Standards Manual
Maintaining your Zest!
In order to continually create value for your company and protect the strength of your brand, you need commitment to consistency.
In order to continually create value for your company and protect the strength of your brand, you need commitment to consistency.
A Brand Standards Manual achieves this by creating specific rules for using the elements of the brand, such as your logo, colours, typography, fonts, language and design grids. This comprehensive manual is to be given to anyone who uses your brand.
Having this set of rules leads to all collateral and brand touch-points looking, reading and overall feeling the same; and the more consistent and persistent you are, the more people begin to recognize and remember you.
If you’re struggling to maintain your brand’s look and feel, please drop us a note and we would be happy to provide an estimate for a brand standards manual! zestybrands.ca/contact
