Branding

The Zenful Brand

Creating space for what matters

Mindfulness encourages more intentional and purposeful action in our personal lives, and that goes for business too

Topics

https://zestybrands.ca/wp-content/uploads/2017/11/vancouver-branding-zen-mindfulness-brand-business-strategy-zesty.jpg

Mindfulness is a means to listen more deeply and guide actions through clear intention rather than emotional whims or reactive patterns.

In an era where brands are increasingly pressured into short-term thinking, careless reactions to trends, features frenzy and non-existent visions, it’s worth considering how mindfulness can help brands filter out the noise and create space for what matters.

Mindfulness encourages more intentional and purposeful action in our personal lives, but it goes for business too. From brand development to design and deciding how and when your brand will communicate, mindfulness can be applied to every area of business. Taking a zen approach to branding offers a space to breathe—to evaluate what’s in front of you and make conscious decisions.

Mindful Brand Tips

Elegance and simplicity, two of the hardest attributes to accomplish are key to achieving a Zenful brand.

  1. Identify what’s most important and eliminate everything else.
  2. From design to communication, refrain from adding what’s not absolutely necessary.
  3. Breathe and reflect on your core values and goals before making decisions.
  4. Align your brand with a meaningful purpose
  5. Limit information just enough to pique curiosity and leave something to the imagination.
  6. Remember that doing something isn’t always better than doing nothing.

 

More Articles
https://zestybrands.ca/wp-content/uploads/2022/11/branding-agency-vancouver-zesty-brands-600x574.jpg
Branding

Branding Agency Purpose

A branding agency will help build a strategic vision and create brands brimming with meaning, depth, personality and longevity.
read more
https://zestybrands.ca/wp-content/uploads/2022/11/Package-Design-Agency-Increases-Market-Share-zesty-brands-vancouver-541x600.jpg
Package Design

How a Package Design Agency Increases Market Share

Products that sell don't just look nice, they've been strategically designed by a package design agency to have a stand-out position.
read more
https://zestybrands.ca/wp-content/uploads/2022/11/package-design-agency-vancouver-zesty-brands-600x574.jpg
Package Design

Package Design Agency Purpose

The best package design agency helps brands tell their story, the right way and to the right people. Ensuring you stand out on-shelf and in the minds and hearts of your customers.
read more
https://zestybrands.ca/wp-content/uploads/2023/08/how-to-trademark-a-logo-do-i-need-a-trademark-vancouver-branding-zesty-477x600.webp
Branding

How to Trademark a Logo

The importance of trademarking your logo and a step-by-step guide
read more
https://zestybrands.ca/wp-content/uploads/2023/08/marketing-during-recession-proof-strategy-zesty-brands-577x600.webp
Business Strategy

Marketing During a Recession: Be yourself

Brands who harness the power of genuine connections and heartfelt recommendations will sow the seeds of abundance
read more
https://zestybrands.ca/wp-content/uploads/2023/06/you-need-starting-a-business-successful-companies-have-a-zest-factor-zesty-vancouver-branding-541x600.jpg
Branding

Successful Companies Have a ZestFactor®

If you’re starting a business right now, you should understand the ingredients of a solid brand.
read more
https://zestybrands.ca/wp-content/uploads/2023/05/what-is-brand-strategy-roadmap-successful-brand-540x600.webp
Branding

What is a brand strategy?

Brand Strategy helps align your business practices with the needs and interests of your target market—leading to healthy profits for your business.
read more