Branding expert and Package Designer Rachelle Hynes inspires you to push the boundaries and design a radically better business. Her approach is down-to-earth, collaborative and fun! Rachelle is passionate about making bold decisions and uncovering your greatness.
Rachelle encourages you to step into the unknown—That’s the space you uncover truly unique ideas. She goes all in every day for you, and comes back with fresh thinking around brand identity and package design. Rachelle is a creative thinker who’s knowledge is underpinned with business strategy and ethics, she understands the impact of creativity on clients’ investments, and holds that in important consideration.
Rachelle holds an Illustration + Design degree from Capilano University and her work has achieved accolades from several publications including; DesignEdge Magazine, Thedieline, Kitwatch, Awwwards and Men’s Fitness Magazine.
Rachelle spent over 14 years as founding partner and creative director of two Vancouver branding firms. Rachelle’s multidisciplinary background in graphic design, branding, package design and illustration combined with a fierce love of outdoor adventure inspired her decision to create a branding agency that is hyper-focused on helping emerging brands with big plans.
In her spare time, Rachelle can be found thriving in her passion project and successful blog Zestylife.ca — There you’ll find recipes, nutrition, cycling adventure stories and wellness retreats.