Main Squeeze

Rachelle Hynes

Rachelle Hynes

Main Squeeze + Creative Director

Branding expert and Package Designer Rachelle Hynes inspires you to push the boundaries and design a radically better business. Her approach is down-to-earth, collaborative and fun! Rachelle is passionate about making bold decisions and uncovering your greatness.

Rachelle is unafraid of the unknown. That’s the space you uncover truly unique ideas. She goes all in every day for you, and comes back with fresh thinking around brand identity and package design.


Rachelle holds an Illustration + Design degree from Capilano University and her work has achieved accolades from several publications including; DesignEdge Magazine, Thedieline, Kitwatch, Awwwards and Men’s Fitness Magazine.

Previously, Rachelle spent a decade as founding partner and creative director of one of another of Vancouver graphic design and branding firm. Rachelle’s multidisciplinary background in graphic design, branding, package design and illustration combined with a fierce love of outdoor adventure inspired her decision to create a branding agency that is hyper-focused on helping emerging brands with big plans.

Zesty Life

In her spare time, Rachelle can be found thriving in her passion project and successful blog — There you’ll find recipes, nutrition, cycling adventure stories and wellness retreats.