The Main Squeeze

Rachelle Hynes

Rachelle Hynes

Main Squeeze + Creative Director

With a decade of experience in brand and business strategy, Rachelle leads the creative direction while making sure that the agency is poised to anticipate the needs of our clients and help them achieve sustainable growth.


Rachelle holds an Illustration + Design degree from Capilano University and her work has achieved accolades from several publications including; DesignEdge Magazine, Thedieline, Kitwatch, Awwwards and Men’s Fitness Magazine.

Previously, Rachelle was creative director and principal of Straydog Branding, founded in 2008 and lead a variety of accounts including; Hitcase, Paladin Security, West Vancouver Schools, Whistler Resort Municipality to name a few.

Rachelle’s multidisciplinary background in graphic design, branding, and illustration combined with a fierce love of outdoor adventure inspired her decision to create a branding agency that is hyper-focused on helping emerging brands with big plans.


Rachelle’s approach is down-to-earth, collaborative and fun! She is passionate about helping you make bold decisions and uncover what makes remarkable success.

Zesty Life

In her spare time, Rachelle can be found livin’ the Zesty Life in Squamish, BC—Chasing adventure on her mountain bike, roadbike, waterski, snowboard or volunteering her design time for Rescue Project.

Rachelle’s passion project and successful blog is her way of giving back and supporting local brands. There you’ll find recipes, nutrition, adventure stories and local business reviews.