Her approach is grounded, collaborative, and fuelled by curiosity — blending creative intuition with strategic clarity to build brands that don’t just look good, they work. She’s passionate about helping founders make bold decisions, uncover their unique advantage, and express it through brand design and messaging that connects and endures.
Rachelle is Real, Relatable, Zesty
With over 17 years of experience, Rachelle Hynes is the creative force behind Zesty Brands.
As Creative Director and “Main Squeeze” of her Vancouver branding and package design agency, Rachelle Hynes is known for building bold, intelligent, and emotionally resonant brands. She bridges the rare gap between artistry and business — blending intuitive creativity with sharp strategic thinking to help brands stand out, scale, and stay true to themselves.
Her approach is equal parts instinct and insight. Rachelle believes the best ideas live where logic meets send it! — where strategy, psychology, and human emotion intersect to create something magnetic. She helps founders move beyond the familiar, uncover what truly defines them, and turn that clarity into design that not only looks exceptional — it works.
Duality is Rachelle's Zest Factor
A Creative Who Thinks Strategically. Anyone can make something look good. I make it mean something — and make sure it works.
Rachelle brings an uncommon blend of creative intuition and business acumen — a combination that defines Zesty Brands. She’s a designer who thinks like a strategist, understanding how every creative decision influences positioning, sales, and perception.
Her process is rooted in clarity, discipline, and purpose. She approaches every project like an investment — balancing beauty and performance, emotion and evidence. Her designs don’t just turn heads; they move markets.
Rachelle holds an Illustration + Design degree from Capilano University and her work has achieved accolades from several publications including; DesignEdge Magazine, Thedieline, Kitwatch, Awwwards and Men’s Fitness Magazine.
Zesty Life
Living with intention, creativity, and heart
A creative mindset shaped by nature, balance, and purpose.
When she’s not shaping brands, Rachelle channels her energy into ZestyLife.ca — her creative wellness platform where design thinking meets mountain living. Through recipes, cycling stories, flyfishing adventures, and reflections on purpose, she shares her belief that clarity, creativity, and courage are all part of the same flow.
That same flow fuels her work — bringing vitality, precision, and emotional resonance to every brand she touches.