The Main Squeeze

Rachelle Hynes

Rachelle Hynes

Main Squeeze + Creative Director

Rachelle inspires you to push the boundaries and design a radically better business. Her approach is down-to-earth, collaborative and fun! Rachelle is passionate about making bold decisions and uncovering your greatness.


Rachelle holds an Illustration + Design degree from Capilano University and her work has achieved accolades from several publications including; DesignEdge Magazine, Thedieline, Kitwatch, Awwwards and Men’s Fitness Magazine.

Previously, Rachelle spent a decade as founding partner and creative director of one of Vancouver’s leading independent graphic design and branding firms. Rachelle’s multidisciplinary background in graphic design, branding and illustration combined with a fierce love of outdoor adventure inspired her decision to create a branding agency that is hyper-focused on helping emerging brands with big plans.

Zesty Life

In her spare time, Rachelle can be found thriving in her passion project and successful blog — There you’ll find recipes, nutrition, cycling adventure stories and wellness retreats.