Creating a CPG Brand
The secret sauce that makes your brand memorable and craveable
Dishing up a brand is easy — but the ones that really leave customers feeling like they tasted magic—these brands have depth, tang — umami. They make you feel something. Our secret sauce is a blend of strategy, soul, and a little creative heat that turns your product from “just another SKU” into a brand people crave.
Before we draw a logo or pick a Pantone, we dig deep. We unpack the thing only you can bring to the shelf. Then we mix and fine-tune until every detail hits that sweet spot between “damn, that’s smart!” and “I need this in my life.” — your Zest Factor™ — and build every strategic move from there.
Brand Strategy with a Kick
We believe in building product brands that no one can replicate
Before we design, we dig. We peel back layers of assumptions and get to the good stuff — your why, your audience’s cravings, and the cultural whitespace your brand can own.
CPG is fast, fickle, and full of opportunity. We don’t just want you to look good; we want you to make sense and make a mark. We explore the psychology of purchase, the rhythm of your category, and the emotional hook that turns shoppers into believers. Because without strategy, even the best packaging is just… wrapping.
Brands Designed to Grow, Not Outgrow
We design packaging systems that evolve as you do — scaling from farmers’ markets to international Costco aisles without losing your soul.
Your brand is going places, and that means we need to consider everything — texture, gloss, shelf lighting, dielines, hand feel, and how your label flirts with the competition from three feet away. We’ll test, tweak, and tinker until it’s just right — because in retail, the tiniest details make the biggest difference.
That upfront care pays off later, when your visual ecosystem scales effortlessly. From farmer’s markets to national Canadian retailers and U.S. markets; from Series A to IPO. Your brand grows with you, not away from you. Because true design longevity means your brand can grow — but never outgrow itself.
Creativity Meets Compliance
Stay Bold, Stay Compliant, Stay Zesty
Let’s be honest: CFIA, FDA, PLL, bilingual layouts — they’re not sexy. But they matter. We handle the fine print so you can focus on the fun stuff. Great package design, nutrition panels, bilingual layouts, ingredients and readability standards, we make sure every element meets regulatory approval without compromising your brand’s personality. Barcodes, lot codes, and expiry areas are seamlessly integrated into the design system, not awkward afterthoughts.
We bridge the gap between creativity and compliance, making sure your packaging not only turns heads, but clears customs. We live in the sweet spot between creativity and compliance — where art direction meets legal direction. Our designs are bold enough to grab attention and smart enough to meet every requirement before your product ever hits production.
The Zest Factor™
You can’t fake it. You can only build it.
This magic moment — that unteachable “it” your audience can’t quite put their finger on. It’s the line between recognition and obsession, logic and love.
The Zest Factor™ is what happens when the head and heart of your brand finally sync — when your story, design, and gut-level energy all say the same thing: “This brand just gets me.” You can’t fake it. You can only build it.
We asked for a little STOKE for our brand and Rachelle built us a freakin' BONFIRE ! Needless to say she’s our “main squeeze” on anything Firebean ENDLESS GRATITUDE 🙏🏽
