Branding

Why Zesty Brands

We make bold decisions & uncover your greatness

Here at Zesty Brands, our Vancouver branding agency has a heartfelt passion for uncovering your greatness

Topics

https://zestybrands.ca/wp-content/uploads/2018/01/rachelle-hynes-squamish-zesty-brands-graphic-designer-brand-strategist-vancouver.jpg

Main Squeeze and creative director, Rachelle Hynes inspires you to push the boundaries and make bold decisions. In her experience, it’s in this uncomfortable territory that extraordinary brands are born and radically better businesses are formed.

Everyone wants to have a memorable brand, but very few carve out a relevant difference in the market. Most businesses focus solely on the design, the look and the marketing—branding is SO much more than that. It’s your story, your personality, your purpose and vision, it’s all the tiny nuances that make you unique. Rachelle finds it frustrating to see many companies waste thousands of dollars playing it safe on “me-too” ideas; they miss the point of working with a strategic branding company.

Brands that really move the needle have one thing in common: bravery.

Being brave means making investment in your brand a priority. Memorable brands possess a laser-focused relentlessness and determination to champion the things they believe in, and make a difference to their lives and the world they live in.

It takes bravery to be unabashedly true to your brand. Courage means breaking away from the kinds of communications that you see from your peers and doing something creatively different. Rachelle believes if you’re not afraid of your business decisions, it probably means the work does not have enough zest! Breaking new ground is scary, but moving towards fear is the only way to realize incredible growth and remarkable success.

Why Zesty Brands

Zesty Brands achieves the right balance between thinking and creating.

Our branding agency in Vancouver adopts a nimble, flexible way of working. Tangible results matter to us. The impact of our creativity on our clients’ investments is an ever-present consideration. We stand out among creative agencies in our ability to create meaningful relevance for your brand, enriching its relationship with current and potential customers.

Founder and Main Squeeze, Rachelle Hynes, holds a Design + Illustration degree from Capilano University and her work has achieved accolades from several publications including; DesignEdge Magazine, Thedieline, Kitwatch, Awwwards and Men’s Fitness Magazine.

Rachelle has spent over a decade working with an amplitude of companies such as; Hitcase, Paladin Security, Bean Around the World, Rescue Project and Lucky iron Fish. Rachelle’s multidisciplinary background in graphic design, branding and illustration combined with a fierce love of outdoor adventure inspired her decision to create ZESTY BRANDS—a branding agency that is hyper-focused on helping emerging brands with big plans.

More Articles
https://zestybrands.ca/wp-content/uploads/2022/11/branding-agency-vancouver-zesty-brands-600x574.jpg
Branding

Branding Agency Purpose

A branding agency will help build a strategic vision and create brands brimming with meaning, depth, personality and longevity.
read more
https://zestybrands.ca/wp-content/uploads/2022/11/Package-Design-Agency-Increases-Market-Share-zesty-brands-vancouver-541x600.jpg
Package Design

How a Package Design Agency Increases Market Share

Products that sell don't just look nice, they've been strategically designed by a package design agency to have a stand-out position.
read more
https://zestybrands.ca/wp-content/uploads/2022/11/package-design-agency-vancouver-zesty-brands-600x574.jpg
Package Design

Package Design Agency Purpose

The best package design agency helps brands tell their story, the right way and to the right people. Ensuring you stand out on-shelf and in the minds and hearts of your customers.
read more
https://zestybrands.ca/wp-content/uploads/2021/11/branding-questions-how-to-create-a-brand-zesty-vancouver-agency-577x600.jpg
Brand Strategy

5 Questions to Ask Before Branding

With market disruptions and choice overload for consumers, what do the successful brands have in common?
read more