Women’s Health Product Branding and personal care products and the focus on women’s emotional well-being has increased rapidly in the last few years. By 2027, the women’s healthcare market is predicted to be worth $47.8 billion. We’re seeing an upswing and update to branding, packaging and even the retail model for women’s health.
Shaking up the Women’s Health industry with inspiring Branding & Package Design
From hormone and menopause, to immune health and cognition, aging, pregnancy, stress, and nutrition, these are the latest trends in women’s health branding. Women who wanted their tampons to be as healthy as their buddha bowls. Health supplements such as resveratrol, curcumin, turmeric and prebiotics are just a few. Other trends include feminine hygiene product subscription models for delivered-to-your-door convenience once a month, 100% cotton tampons, hormone tracking technology, and other environmentally friendly packaging.
Brands and package design are evolving women’s issues to feel more like self-care. What sets these new products apart is the brand that stands behind them. The design options and possibilities for marketing are endless. Women are investing in brands that resonate with them.
This shift aligns with the continually growing interest in health and wellbeing, leading to better health outcomes for women and presenting new opportunities for investors, companies, employees, and other stakeholders.
Looking to launch your women’s health brand? We can help you confidently craft your brand and packaging design, while assisting with Canadian compliance and support. Whether you need Brand Strategy, Naming, Branding, Package Design, or Website Design you can rest assured we take a very purposeful and brand-focused approach.