Hotfingers

Hotfingers heritage ski glove rebranding

Channelling vintage ski vibes while reigniting the brand and glove package design

Services

Branding

Brand Identity

Package Design

Graphic Design

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Hotfingers Gloves, a heritage ski brand once known for its bold attitude and bright personality, had lost the spark that made it iconic. Zesty’s challenge was to reignite the brand with a refreshed identity and packaging design—modernizing its look while preserving its soul, and rekindling the vintage ski vibes.

We went back to the roots — studying the original Hotfingers gloves, logo and brand identity from the ’70s and ’80s. Back then, the brand had a bold, confident personality: bright colours, geometric energy, and that punchy, no-nonsense attitude that defined the era. The new identity channels that vintage vibe, modernized for today’s outdoor customer.

Branding

The Hofingers rebrand reignites its energy with a versatile, hardworking identity system that’s as practical as the product itself. A bold, modern badge inspired by vintage ski graphics, a strong geometric wordmark, and a flexible design kit bring new life to the brand across gloves, hangtags, and packaging.

Vibrant retro-inspired accents, grounded in timeless black and white, balance nostalgia with everyday utility—topped off with a confident voice and tagline: “Staying Hot Since ’71.”