Challenges & Ideas for the Consumer Packaged Goods (CPG) industry 2024
Consumer Packaged Goods in 2024
Success requires a unique blend of innovation, adaptability, and a deep understanding of consumer preferences. From Product Package Design, Mailer Boxes, Funding & Consumer Education, we've compiled some actionable strategies
In the realm of Consumer Packaged Goods (CPG), change is the only constant. As a boutique branding agency owner and designer who specializes in strategic design for this sector, Rachelle knows all too well the hurdles that businesses like hers face. Today, we explore some of these challenges and provide some ideas for CPG founders and startups going into 2024.
Retailer Pricing
Retailers are becoming more expensive to deal with. One strategy could be to diversify your sales channels. Explore direct-to-consumer (DTC) options through e-commerce to reduce reliance on traditional retail. Additionally, forming partnerships with smaller, local retailers who align with your brand’s values can be mutually beneficial. Partner with meal kit companies to offer your product within meal bundles.
- E-commerce
- Subscription Boxes
- Meal Kit partnerships
- Pop-up shops
Funding and Food Sovereignty
Advocate for increased government grants and subsidies for small and innovative food businesses. Another idea would be to promote the creation of impact investment funds specifically dedicated to supporting food ventures that align with sustainability and health goals. These funds can attract socially responsible investors looking to make a positive impact. On a more local level, working with municipalities to implement BlueZone principles.
- Government grants and subsidies for healthy food startups.
- Public-private partnerships for healthy food ventures.
- Impact investment funds for sustainability.
- School nutrition programs.
- Home gardening support.
- Food education programs.
- Sustainable certification.
- Encourage municipalities to implement BlueZone principles.
Consumer Education
Consider partnerships with nutritionists or influencers who align with your values to spread accurate information. Collaborate with grocery stores to host in-store nutrition workshops or cooking demonstrations. Collaborate with local schools to support nutrition education programs for students and integrate healthier options into vending machines and lunch programs. Nutrition Subscription Boxes: Collaborate with other healthy brands to offer subscription boxes that include curated products, recipes, and educational materials related to nutrition and health. Encourage customers to explore new healthy foods each month.
- Community wellness events.
- Social media health challenges.
- School nutrition partnerships.
- Nutrition Subscription Boxes
Packaging that works hard for you
Work with an expert branding agency who specializes in package design. Create packaging that includes informative labels, ingredients lists prominent and legible, stand-out health claims, emphasizing natural and whole ingredients. Include explanations or icons to indicate the absence of artificial additives, preservatives, or allergens. Ingredient explanations, and even recipe ideas. Make learning about the product an interactive and enjoyable experience. Storytelling and recipe ideas could also draw customers into a healthy lifestyle choice.
- Develop a strong brand story, to stand-out
- Professional graphics/design
- Health benefit icons & call-outs
- QR codes for nutritional details
- Recipe suggestions or Recipe Booklet Design
- Professional design to increase trust and credibility
