A brand identity that rises above the competition
Aerial ropeway services for ski resorts & lift areas
ARC offers concept to completion aerial ropeway services to ski resorts and lift areas. ARC approached our Vancouver branding studio to develop a ground-up brand, confident we could rise to the occasion.
Taking visual inspiration from the line of a ski gondola, we designed a logo alludes to the brand offering. The upwards moving arc represents the endless possibilities and direct style of communication. The ARC logo stands confident in all caps, and aids in supporting the brand promise of a swift and efficient process.
The colour palette is bold and uplifting. The bright yellow underpins the swift and confident brand personality and paired with black, aids in brand recognition.