Chiwis organic kiwi chips for people on the go.
Chiwis approached our Vancouver branding studio to undertake branding and package design for their line of dried kiwi chips. The Squamish-based pioneer is a company dedicated to making 100% natural snacks that taste amazing and do wonders for the body. Their unique vision to make delicious, healthy kiwi chips available to the masses was an ambitious aim that underpinned our brand strategy and design.
For the We started off with a Brand Discovery Session to learn more about Chiwis, its values, and its point of difference. From there we could develop a design strategy that would reflect the fun, sassy, and healthy personality.
The brand logo we designed uses a friendly rounded typeface with an accompanying graphic to support the Chiwis personality. The starburst graphic is reminiscent of a kiwi centre, and signifies fun, playful, energetic, and the pop of flavour.
The “kiwi chips” font has a handmade feel, exuding the natural and honest values of the brand. The starburst graphic is a handy element to use in marketing and design. This warm and friendly style has a particular energy that speaks to its customers in a youthful and positive tone, capturing the target market.
The package design for Chiwis carried the energetic and friendly tone, with vibrant colours, handmade fonts, and playful speech bubbles. We directed our photographer to capture dried fruit that had a feeling of movement—and the results are a design energy speaks to the Chiwis customers in a youthful and positive tone, capturing the target market.
Branding, Package Design, Photography