Branding that's sweet, but not too sweet!
A nutritious and fun brand of superfruit snacks for adventurous people on the go
Package Design with a Brand Promise
With upcycled fruits like kiwi, pineapple, mango and orange—including parts like the pineapple core or an orange rind for additional nutrients—these mouth-watering snacks needed a punchy design to carry the brand promise.
Chiwis are delicious, different, and way healthier than your typical snacks. Designing a package to showcase these unique qualities and the brand’s personality, meant vibrant & playful, but appealing to adults and kids alike!
Chiwis Branding + Logo Design
The brand logo we designed for Chiwis uses a friendly rounded typeface with an accompanying graphic to support the Chiwis personality. The starburst graphic is reminiscent of a kiwi centre, and signifies fun, playful, energetic, and the pop of flavour.
Energetic, Friendly, Vibrant Brand Values
Exuding the natural and honest values of the brand, the package design for Chiwis carries a friendly tone, with vibrant colours, handmade fonts, and playful speech bubbles. We directed our photographer to capture dried fruit that had a feeling of movement, and the energy speaks to the Chiwis customers, who grab and go to their next adventure!
Chiwis Success Story
Chiwis founder, Sarah Goodman turned her love of one dehydrated fruit into a growing healthy snack business. Leveraging their new brand to raise $200,000 seed, and achieved their goal in less than two weeks.
From there, Chiwis has launched in 85 London Drugs stores in Western Canada, Save-On-Foods through the Western provinces, along with adding distribution in Yukon. The summer of 2022 also saw Chiwis go national thanks to a launch in 7-Eleven. Chiwis can be found in more than 1,000 stores.
For more on Chiwis, visit their website chiwis.co
I worked with Rachelle on the Chiwis™ brand and packaging. Rachelle was a pleasure to work with! She is very collaborative and open to ideas. Rachelle brings experience and a trained eye to brand and package design. We consistently receive compliments on our packages and would never have been able to showcase Chiwis™ so well without Rachelle!