A natural leader amongst cleaning brands

Natura’s pure + simple package design for biodegradable cleaning products


Brand Identity
Package Design
For Natura’s line of 100% natural enzyme-based cleaning products, Zesty Brands developed design’s to be fresh and simple, making for a cleaning product you’d never mix up with chemical cleaners.

Brand Identity, Package Design, Tradeshow Design

The project process also included expanding on the band identity, designing a tradeshow display and developing several packages and labels for the products. Natura is more than your regular cleaning agent—it’s good for the environment, effective and designed to be convenient and easy.

The clean look and natural, soft colour palette conveys the essence of the environmentally friendly traits of the brand without being too obvious. The combination of quiet and confident makes the products stand out in a rather noisy retail environment.