A natural leader amongst cleaning brands
Natura’s pure + simple package design for biodegradable cleaning products
Brand Identity, Package Design, Tradeshow Design
The project process also included expanding on the band identity, designing a tradeshow display and developing several packages and labels for the products. Natura is more than your regular cleaning agent—it’s good for the environment, effective and designed to be convenient and easy.
The clean look and natural, soft colour palette conveys the essence of the environmentally friendly traits of the brand without being too obvious. The combination of quiet and confident makes the products stand out in a rather noisy retail environment.