Ocean Spray approached Zesty Brands to develop a brand and packaging for their new product, Ocean Spray Wave ™. A Caffeinated Sparkling Water with Real Fruit Juice, exclusively at Walmart, Inc. Ocean Spray Wave™ was developed to address the rising demand for great tasting, lightly caffeinated sparkling beverages that keep people moving through their day.
Taking inspiration from the Ocean Spray Wave™ name, and the equity within the Ocean Spray logo, we designed a wordmark that encompasses a feeling of movement and energy. The brand identity emphasizes the beverage’s functional benefits with a refreshing tone.
We designed a lineup that would stand out on the shelf and speak to the nature of the product offering. The packaging for four crisp and refreshing flavours: Strawberry & Lemon, Mango & Passionfruit, Mandarin & Blackberry, and Cranberry & Pineapple communicates clearly to the customer what and why—emphasizing the clean and simple characteristics of the product, we designed modern and refreshing sliced fruit graphics that start quenching thirst at first glance!
Ocean Spray’s plan was to develop and ship the product in less than a year, launching exclusively with Walmart. This meant that the cooperative needed an agile design agency to match their agile approach to product development. We were excited and loved the challenge! You can check out Ocean Spray Wave™ , which is currently available online and in store at Walmart.com. Also available at Select Sam’s Club locations.
Read what Ocean Spray® says about working with Zesty Brands —> Zestimonials
Branding, Icon Design, Package Design