Package design that's making waves!
A Caffeinated Sparkling Water with Real Fruit Juice, exclusively found at Walmart, Inc.
Ocean Spray sought an agile design agency to meet the demands of their rapid product launch schedule at Walmart USA. Stepping beyond the confines of their local Massachusetts branding agencies and choosing Zesty Brands, we eagerly embraced the opportunity to tackle this exciting challenge!
Taking inspiration from its name, and the equity within the Ocean Spray logo, we designed a logo that encompasses a feeling of movement and energy.
Refreshing Graphic Design
The package design includes four crisp and refreshing flavours: Strawberry & Lemon, Mango & Passionfruit, Mandarin & Blackberry, and Cranberry & Pineapple. Emphasizing the clean and simple characteristics of the product, we designed modern and refreshing sliced fruit graphics that start quenching thirst at first glance!
As we evolve to a more agile and human centred design approach with our innovation pipeline, I’ve appreciated the creative horsepower and agility that Rachelle brings to the table. She combines thoughtfulness with speed while maintaining a high caliber of creative effectiveness throughout the process. We look forward to continuing to engage Zesty Brands as we continue to move our brand and portfolio of innovations forward.
My favorite thing about Rachelle is that she’s not interested in telling the same story twice. She’s curious from the start, creative with her approach and really cares about the art that’s being born into the world. Anyone who wants to “say something” knows how hard it is to find those qualities. Rachelle is kind, committed, and goes above and beyond the ask – a pleasure to work with!