The Rescue Project was struggling to catch the cycling crowd’s attention and needed a branding agency who could help build their brand. With the help of Zesty Brands, Rescue Project adopted a new brand identity that was approachable, flexible and able to communicate the brand’s purpose.
We first worked to design a host of new graphic assets, refinement of their logo, apparel logos and colour palette. Our strategy for the cycling clothing design was to focus on designs people would really want to get their paws on.
Colour palettes that were unisex and patterns that flattered any athlete or non-athelete’s figure. The line of cycling kits have become a cohesive, harmonious unit and have become unFUR gettable in the cycling world.
The new brand identity has been pivotal in Rescue Project’s success and has elevate its brand and sales. Our kits designs have been featured on many cycling blogs and the “houndstooth” cycling kit design was recently featured in Men’s Fitness magazine.
Apparel, Clothing Brands, Non-Profit, Sports
Advertising, Apparel Design, Branding, Graphic Design