Sunnie Hunnie
Making life sweeter for people with food allergies
Cookie package design that feels like home
Services
Brand Identity
As a brand that radiates good vibes, it seemed only fitting that the brand identity should do the same. Exuding feelings of sunshine and happiness, the sunflower and type style give a sense of whimsical, healthy, organic and hints at the superseed in the sunflower. Using custom handmade lettering, we injected an honest, fun and personalized tone into the logo.
Brimming with opportunity—Sunnie Hunnie’s cookie package design needed stand out against the trend-chasing competitors. Teasing out bits of the personality, it was important to express a caring vibe, therefore the packaging brings a sense of home. With the slightly vintage feel of the design style paired with the friendly typeface, it brings the customer warm feelings of family. Approachable and uplifting, the bright colour palette softens the personality and emphasizes the happiness-factor of the brand.