Package Design for a feel-good brand

This brand is about living a vibrant life through purposeful and real nutrition


Package Design
Graphic Design
Icon Design
Ocean Spray® needed to excite consumers with a packaging design for their B1U™ brand. Going beyond local Massachusetts package designers and engaging Zesty Brands, they trusted us to design a bold, simple, solution, our aim was to create a better visual balance between functionality and flavour, and cues refreshing and delicious.

B1U™ is a functional beverage brand that empowers individuals to live vibrant lives through purposeful and real nutrition. Our package design strategy needed to reflect the bright, unique tone; inspiring people to be who they are, choose product that they need, and go after what they love.