Package Design for a feel-good brand
This brand is about living a vibrant life through purposeful and real nutrition
B1U™ is a functional beverage brand that empowers individuals to live vibrant lives through purposeful and real nutrition. Our package design strategy needed to reflect the bright, unique tone; inspiring people to be who they are, choose product that they need, and go after what they love.
As we evolve to a more agile and human centred design approach with our innovation pipeline, I’ve appreciated the creative horsepower and agility that Rachelle brings to the table. She combines thoughtfulness with speed while maintaining a high caliber of creative effectiveness throughout the process. We look forward to continuing to engage Zesty Brands as we continue to move our brand and portfolio of innovations forward.
My favorite thing about Rachelle is that she’s not interested in telling the same story twice. She’s curious from the start, creative with her approach and really cares about the art that’s being born into the world. Anyone who wants to “say something” knows how hard it is to find those qualities. Rachelle is kind, committed, and goes above and beyond the ask – a pleasure to work with!