Firebean Coffee

Traditional Woodfire Coffee Gets Rekindled

Preserving the art of fire-roasted coffee through rich and inviting package design

Services

Branding
Brand Identity
Package Design
Graphic Design
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Firebean Coffee, located in the heart of the Yukon, sought to reignite a connection between people and the coffee they consume. With Zesty's strategic approach to CPG branding, we built a brand that highlights the unique roasting process and the sensory experience it offers.

The rich, earthy colour palette with fiery orange accents captures the warmth of fire while evoking a rustic aesthetic. These tones bring the Firebean story to life; while names like “Starfire” and “Blaze” appear in typography visually echoing stacked wood.

Branding

With handcrafted typography, the brand design celebrates the harmony between fire and coffee beans, making it both unique and memorable.

Firebean stands out boldly in an industry dominated by conventional designs, ensuring instant recognition while vividly communicating the brand’s story.

The design’s energy and passion resonate across various applications, delivering an unforgettable and untamed spirit of Firebean.

Key elements such as “Woodfire Roasted Coffee” and the phrases “Wild & Untamed”  are highlighted in large, organic fonts, underscoring the handcrafted, artisanal nature of the product.