Starting with the brand name, we wanted to do something totally different than the usual boring technology brands. We thought about the customers daily interactions with their computer environment and likened it to a zoo—with varying habitats and the need for an expert to tame its chaotic environment.
The real star of the company is its IT expert or zookeeper, as such we emphasized him at the heart of the brand logo—with the zookeeper racing to the rescue.
The idea that Network Zoo is able to tame any businesses habitat results in a fun, engaging brand that makes the confusing world of IT a little less stressful.
Advertising, Branding, Graphic Design, Website Design