ProPOP
Fizz, Function & Shelf Swagger: Branding ProPOP Protein Water to Make a Splash at Retail
Reimagining a functional beverage with sleek packaging that performs on shelf and in hand.
Services
Branding
Brand Identity
Package Design
Website Design
Protein drinks were overdue for a glow-up. So when the ProPOP team came to us with a big idea—a crisp, carbonated protein water that actually tastes good—we knew this brand needed to hit different.
Branding & Logo Design
As a Vancouver branding agency specializing in CPG and beverage packaging, we knew this was a category disrupter. But to truly stand out, ProPOP needed more than clean ingredients—it needed a bold, craveable brand built for shelf impact and consumer clarity.
We started with brand strategy and naming, positioning it as a stylish alternative to traditional protein drinks. The name—ProPOP—blends performance with fizz. The identity had to feel like a lifestyle: friendly yet elevated, with a logo that balances energy and elegance. Sleek matte-black cans, vibrant fruit icons, and modern typography communicate flavour, function, and confidence at a glance.
