Rising Tide

Package Design, hook, line & sinker!

Strategic package design for Walmart USA


Brand Identity
Package Design
Rising Tide was fishing for the best Vancouver branding studio to help them create something that would stand out. Coming across our portfolio, they were hook line and sinker! We were stoked to get on board with a brand looking to shake up the Walmart shelves.


We positioned the brand as an honest and ethical game-changer. In an era where health and transparency have become key decision-making points it was important to communicate the product as not overly greasy, no mystery ingredients—just 100% all natural goodness.

Rising Tide seafood is an approachable, value-friendly option that doesn’t skip on quality, flavor, or responsible farming and fishing – something other seafood brands can’t say for themselves.


Brand Logo Design

The logo is simple and is uniquely positioned versus the competition. It clearly communicates that the product is local and works well on the various package colours. From brand identity to packaging, sales material and website, this project involved nearly every aspect of launching a new brand.