Rising Tide


Rising Tide

Walking down the seafood aisles of Walmart USA, the cheesy and outdated design was ever-present.

Rising Tide was fishing for the best Vancouver branding studio to help them create something that would stand out. Coming across our portfolio, they were hook line and sinker and we were stoked to get on board with a brand looking to shake up the market.

We positioned the brand as an honest and ethical game-changer. In an era where health and transparency have become key decision-making points it was important to communicate the product as not overly greasy, no mystery ingredients—just 100% all natural goodness.

The logo is simple and is uniquely positioned versus the competition. It clearly communicates that the product is local and works well on the various package colours. From brand identity to packaging, sales material and website, this project involved nearly every aspect of launching a new brand.


Branding, Graphic Design, Package Design