Package design that really stacks up!

A fresh new package design for the pioneers of modern wine storage


Brand Identity
Package Design
Successful Vancouver start-up, STACT wine racks came to Zesty Brands to develop a new logo and package design for their Pro and Premiere line of products.

Branding The Pioneers of Modern Wine Storage

STACT offers wine racks and wine storage solutions for folks who share a passion for wine and good design. Their simplicity, usability, and style had to be reflected within the brand strategy and the package design.

The packaging needed to draw the consumer into a luxurious atmosphere, even if just for a few moments. The vibe is innovative and sophisticated; confident and contemporary. Through contrasting modern type and technical icons, with warm textures and minimal packaging, this brand is elegant and versatile.

Brand Identity

The PRO logo design aimed to be clean, simple and work well with the existing logo. The letter-forms remained consisted, but we added a creative touch to the “O”, integrating a wine bottle silhouette. The package design started with finding the perfect hero image to set the mood—a modern, yet warm bar setting. From there we expanded on the style of the PRO logo and created icons for each product feature and technical drawings for the five rack formations, and their individual packages.