Successful Vancouver start-up, STACT wine racks came to Zesty Brands to develop a new logo and package design for their PRO line of products.
STACT products combine the warmth and richness of hand-crafted furniture, with the refinement and durability of aircraft-grade anodized aluminum. As such, our strategy for the package design started with the same unified values.
The PRO logo design aimed to be clean, simple and work well with the existing logo. The letter-forms remained consisted, but we added a creative touch to the “O”, integrating a wine bottle silhouette.
The package design started with finding the perfect hero image to set the mood—a modern, yet warm bar setting. From there we expanded on the style of the PRO logo and created icons for each product feature and technical drawings for the five rack formations, and their individual packages.
Branding, Graphic Design, Icon Design, Package Design