Tao of Kula
Authored Book Design & Visual System
Practical wisdom, trail meditations, and hand-drawn illustrations come together in a book design that carries the quiet, grounded spirit of the Tao
Services
Branding
Editorial Layout
Illustration
Book Design
Typography
Print production
Tao of Kula is an illustrated philosophy book designed, written, and self-published by Zesty Brands Creative Director, Rachelle Hynes. It’s a small, quiet book about presence — told through short observations inspired by a very good dog.
The book design follows the Tao. Nothing is rushed. Nothing is crowded. The pages leave room to pause. Words arrive, then make space for silence. Illustrations appear only when they belong, and disappear just as easily. The white space is not emptiness; it’s the place where meaning settles.
Typography is clean and quiet. The colour palette comes directly from the environment Kula lives in: forest greens, mossy tone, and mushroom cream — tones that feel familiar, natural, and easy on the eye. They print softly on uncoated stock, which was intentional so that the book to feels comfortable in the hand.
Check out the book at zestylife.ca
