Tailor-made custom stairs for affluent and decisive customers.
Our strategy for the brand was to position The Stair Co. at the top of the luxury home design industry.
We developed a brand identity that conveys chic sophistication and unifies the brand traits. The logo shows geometric forms within a series of stairs within the S. These overlapping shapes work to convey an integrated offering and unified approach.
The tone of voice is confident, helpful and witty. We carried the brand promise through each touchpoint of The Stair Co. social media channels, and a variety of designs for digital and print marketing.
Branding, Graphic Design, Social Media, Website Design