Wild Ones
Healthy baby snacks for your wild ones
CPG Package design, branding and naming for nutritious and fun toddler snacks
Services
As a mother, Julia’s passion for providing healthy snacks for her baby inspired her to create an all-natural and safe snack brand for toddlers. Our first step was developing a fitting brand name: “Wild Ones.” This name reflects the brand’s commitment to wholesome, simple ingredients, while also capturing the fun, adventurous spirit of children. “Wild Ones” not only promotes health but also embraces the playful energy that makes snack time exciting for kids.
Brand Identity
“Wild Ones” encapsulates a vibrant, imaginative brand identity that celebrates the essence of childhood and the exuberance of young, adventurous spirits.
The brand name itself embodies the essence of simplicity, wholesomeness, and a celebration of natural, healthy ingredients. It’s a celebration of the untamed energy and joy inherent in kids while offering snacks that satisfy their playful and spirited nature.
Package Design
The packaging design for Wild Ones is a vibrant and playful representation of a child’s world. It utilizes colourful, eye-catching visuals, cartoon characters, and bold, child-friendly design elements.
The use of colour blocks and engaging characters not only stimulates young minds but also reinforces the brand’s identity as a fun and appealing snack choice.
Wild Ones is more than a snack; it’s an invitation for kids to embrace their inner wildness, to explore with their eyes, hands and mouth, and to indulge in flavours that harmonize with their growth and development. The brand speaks to the essence of childhood—where imagination knows no bounds and the world is an open canvas for discovery. Toddlers need bites of wholesome, simple food that satiates their wildness. The open-mouth and sparse amount of teeth signal babies’ development and growth. Children are not familiar with brand messaging, and the things that grab toddlers attention are visuals, colour blocks and cartoon characters.
Rachelle was an absolute pleasure to work with! Even through my hectic schedule delaying things, she didn't miss a beat. I have never seen someone more responsive, who creates as high quality work as she did. I am rarely impressed and she just hit it out of the park on the first design iteration. Every person in my network that has seen her work is thoroughly impressed. She is the best!
