Beverage & Alcohol Package Design
Whether you’re launching a premium ready-to-drink cocktail, a craft beer, or something brand new, we design packaging that pours personality into every detail.
Sipping on Insight
We dive deep into your audience, category, and consumption moments to uncover what makes your beverage brand distinct and desirable.
Beverage trends & consumer behaviour (Canada & U.S.)
Competitor & shelf audit across RTD, craft, and premium categories
Audience personas
Retail, taproom & e-commerce exploration
Brand Infusion
Before design hits the can or bottle, we distill your brand’s essence into a crisp, memorable strategy. This is where storytelling, visual tone, and messaging hierarchy blend into something unmistakably you.
Brand positioning & messaging hierarchy
Product naming & SKU architecture
Flavour differentiation system
Visual + verbal strategy alignment
Category navigation strategy (beer, spirits, RTD, non-alcoholic)
Package Design & Label
Beverage packaging is fierce territory — your label, structure, and finish must stop the scroll and the shopper. We design packaging that feels premium, pours personality, and earns its spot in the cooler.
Packaging concept exploration
Material, texture & colour
Typography
Icon design
Product Photography
3D mockups & shelf visualization
Regulatory Compliance
From ABV placement to bilingual labelling, we navigate every regulation so your design is compliant in both Canada and the U.S. — without compromising aesthetics.
CFIA, TTB & FDA packaging compliance
Nutrition facts
Ingredient formatting
Bilingual packaging requirements
UPC/barcode
Print-ready dielines
Package design that pours personality
Great beverage packaging doesn’t just look good in the cooler — it tells a story worth sipping on.
Whether it’s the crisp minimalism of a premium cocktail, the character of a small-batch IPA, or the quiet confidence of a boutique gin, each bottle and can carries emotion before it’s ever opened.
We build visual systems that connect instantly: evoking curiosity, sparking loyalty, and turning one-time tasters into lifelong fans. Through colour, typography, and storytelling, we capture what your brand stands for — and why it deserves a place in someone’s hand.
Because when packaging feels authentic, it resonates. It reminds people of why they love your brand in the first place — and that’s what keeps them reaching for it, pouring another, and toasting to it again and again.
Hand-crafted meets craft drinks
Custom illustration is how we bring personality and storytelling to the shelf. Crafted to amplify your brand’s tone, ingredients, and emotion
In the world of beverages, every line, curve, and label finish carries meaning. Custom illustration and iconography help your brand stand out in crowded fridges and crowded markets.
At Zesty, illustration isn’t decoration — it’s storytelling with soul. We craft artwork that amplifies your flavour profile, product origin, and brand character.
Our illustrations work seamlessly across cans, cartons, and merch — adding personality, cohesion, and undeniable shelf presence. Because in a sea of sameness, a hand-crafted touch always goes down smooth.
Canadian and U.S. regulatory compliance
CFIA, TTB and FDA requirements for beverage & alcohol
From CFIA and TTB to provincial liquor boards, beverage labelling is a balancing act between compliance and creativity. We handle the technical details — so your design stays beautiful and legal.
We ensure alcohol content statements, health warnings, and bilingual elements meet Canada & U.S. standards without disrupting your visual hierarchy. Every label is meticulously formatted for print, readability, and scan accuracy.
Product Family Architecture
A lineup built to last — and last rounds. We ensure every SKU, flavour, and format connects under one strong, cohesive brand identity.
Your product family should grow together, not apart. We create cohesive design systems that scale across flavours, ABVs, can, boxes, and advertising — keeping your lineup instantly recognizable.
Our framework defines visual hierarchy, naming conventions, and colour logic, ensuring every new SKU feels like part of the same family. So whether you’re adding seasonal flavours, a low-cal option, or a new RTD line, your brand stays consistent, iconic, and future-proof.
