Go Naked

A stripped down brand and package design for small-batch body care.

This boutique farmer’s market startup had a big mission of empowering people to care for themselves in a healthy and sustainable way. We expressed the brand promise through the development of a memorable name that boldly captures the message of minimal, natural ingredients—Go Naked!

For a company that utilizes the pure power of plants, we designed an earthy colour palette and created handmade elements that reinforce the message and appeal of the brand.