Jules + Kent Salsa
Creating a brand story that wisks customers away
Natural, gluten free salsas and sauces for the everyday cook
The concept of Jules & Kent evolved into a set of relatable characters that appeal to shoppers and whom support and aid in consumer engagement. Giving life to the brand and packaging, we developed illustrations using creative food themes and colour palettes for each label. Within each illustration, we reflect the brand story of Jules & Kent and celebrate the ways people come together through food. The fun and eye-catching illustrations elevate the experience for customers.
Jules & Kent salsa has already garnered a loyal local following, opening to rave reviews and widespread community acclaim. The retail experience speaks to consumers in a language that makes their grocery shop a little more fun.