Lendesk

Lending a hand to this innovative brand

Modernizing the mortgage industry for mortgage brokers, financial institutions, and lenders.

Services

Branding
Brand Identity
Advertising
Tradeshow Design
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With their innovative mortgage lending platform, Lendesk was searching Vancouver branding companies who could create a stand out brand. We were excited to lend a hand. We partnered with Lendesk to create a brand that would fundamentally change how we think about mortgage lending.

Brand Identity

The team at Lendesk came to us with spirited enthusiasm for boundary-pushing technology and we were excited to create an identity for a high-tech start-up company.

Lendesk provides technology that seamlessly connects mortgage brokers with its network of over 200 lenders. The company’s Lender Spotlight product allows brokers to find up-to-date mortgage rates, lender policies and product guidelines from lenders across Canada, and compare them side-by-side to find the best option for their clients. “Our goal is to simplify the home loan experience for mortgage brokers, lenders and their clients. ” said Alex Conconi, Founder and CEO of Lendesk.

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Brand Logo Design

Our challenge was to design a logo mark that is iconic and immediately recognizable, even at the small size demanded by mobile platforms. We simplified the lending concept through a clean, minimal design and approachable language. Based around the idea of approval and growth, the logo incorporates a check mark icon to hint at progress.