Kick back and enjoy this package design
A laid-back brand offering surfside vodka & soda
Name development for this surf-themed brand, honed in on the idea that ocean waves travel in groups of seven, and the seventh wave is the biggest of the bunch. In a sea of me-too products, Seventh Wave was about to create a stir.
With its refreshing sound, Seventh wave worked to support the brand promise of great-tasting, mouth-watering aroma, as well as referencing the surf culture to aid in the laid back vibe. Lending itself well to visual graphics and having a “good vibe”.
Laid Back Branding & Brand Naming
Bringing all the sun-filled California vibes, the brand identity we designed takes people straight to coast. Tapping into the laid back surf vibe, this identity represents the easy-going, easy-drinking vodka soda. By pairing clean typography with a refreshing colour palette, we captured the idea of lazy days spent watching the sun set into the sea.
If you’re looking for a vodka & soda that looks as good in your hands as it tastes in your mouth, then once you’ve found it! Seventh Wave’s design is simple, yet evokes a cool beach vibe. Taking a cue from surf culture, we created a brand identity with curved, linear, minimalist illustrations to set the scene.