The Raw Truth

Premium raw, all-natural dog food made with love and human-grade ingredients.

Hollywood dog trainer, Bonnie Judd had been selling un-branded raw dog food to clients, friends and small shops for over 20 years. After seeing a gap in the market for pathogen-free, certified and safe raw dog food, she approached the team to help build a professional brand and package design.

The Brand Name

When developing the brand name we focused on communicating brand story of honest raw ingredients. The Raw Truth projects a sense of clarity, honesty and truth.

The Brand Identity

The dog bone logo forming two hearts and an infinity symbol—reinforcing the brand’s love for pets and desire to continually create the best possible nourishment for them. It also represents the hope of longer-living “infinite” health of our beloved pets.

The package design followed this raw, natural message—using craft paper pouches, warm earth-tone colours and heart-warming photography of dogs in their element.