The Raw Truth

Package Design & Branding for raw, all-natural dog food

Dog Food Branding & Package Design for Hollywood dog trainer, Bonnie Judd. After selling un-branded raw dog food to clients, friends and small shops for over 20 years, Bonnie saw a gap in the market for pathogen-free, certified and safe raw dog food, with a professional brand and package design.

The Brand Name

When developing the dog food brand name we focused on communicating brand story of honest raw ingredients. The Raw Truth projects a sense of clarity, honesty and truth.

The Brand Identity

The dog bone logo forming two hearts and an infinity symbol—reinforcing the brand’s love for pets and desire to continually create the best possible nourishment for them. It also represents the hope of longer-living “infinite” health of our beloved pets.

Dog Food Package Design

The package design for the dog food, we followed this raw, natural message—using craft paper pouches, warm earth-tone colours and heart-warming photography of dogs in their element.