How We Work
We don’t do guesswork. We ask better questions.
We guide you—clearly, confidently, and creatively—through a process that unlocks your greatness and aligns your brand with the people you serve. Before we pick a colour or sketch a logo, we ask better questions. We uncover your Zest Factor, define what your brand should feel like, and set the foundation for every creative move.
Starting with your Brand Purpose and Brand Positioning, and articulating your Brand Voice, we create an unshakable foundation before the visuals emerge.
“We asked for a little stoke for our brand and Rachelle built us a freakin’ BONFIRE! Needless to say she’s our “main squeeze”. Endless gratitude ” — Firebean Coffee
We Don't Give You Napkin Doodles
We bring refined, concepts grounded in strategy where you can feel what the final design will look like on shelf—so you’re not choosing from guesses, you’re choosing from greatness.
If you want safe, you’ll get forgettable. If you want breakthrough, let us lead. Great work happens in the space between your vision and our strategic risk-taking. You’ll leave with a brand package that’s not just polished, but powerful. The kind of work that lands in Costco or earns shelf space across North America—because it hits. We specialize in brand strategy and package design that creates shelf impact.
Creative Collab + Good Vibes
Working with Zesty feels like stepping into clarity.
At first, you might show up with loose ideas, a product you believe in, or packaging that “kinda works.” But something feels off. Something’s missing. You’re not sure how to stand out—or how to explain what makes you different. Zesty meets you right there. And then takes you somewhere far more aligned, alive, and intentional.
Things our clients say:
“I’ve never felt more clear about what we’re building.”
“I didn’t expect the process to feel this collaborative and focused.”
“Rachelle saw something in our brand that we couldn’t yet articulate—but it was exactly what we needed.”
“I thought I was hiring a Vancouver branding firm. I found a international co-pilot.”
Our Brands Get Juicy Results
We’ve helped launch startups into retail giants, revitalized legacy brands, and built packaging that flies off shelves.
Our work lives nearly everywhere including Costco, Whole Foods, Amazon, online carts, and kitchen cupboards across North America. From food and wellness to lifestyle and supplements—we know what makes a brand land.
We helped CHIWIS grow from a snack startup to a nationwide brand, now found across Canada, in Costco USA, and even Japan. We rebranded Holy Crap into a bold, joyful identity that sent sales into the next galaxy. We’ve partnered with Ocean Spray to develop new packaging systems for their beverage lines, and worked with Lucky Iron Fish to craft packaging that balances shelf appeal with global social impact.
From first product launch to full rebrand, we build long-term relationships with brands who trust us to shape how the world sees them—and it works.
Agile Strategy
Fresh Ideas
Cost Estimating
