Holy Crap

Brand New Look for Holy Crap Cereal

Holy Crap approached Zesty Brands to develop a new brand identity and packaging that would reflect updated positioning and work to modernize the brand. Through the years, Holy Crap relied on their awareness on the TV show, Dragons Den, to build the brand, but with a goal of driving more awareness and increasing distribution, they needed a new relevant identity to stand out within the category.

The rebrand

With a goal to make people happy from the inside out, Zesty Brands developed a brand identity that exudes a happy and approachable feel. Framing the idea of happiness, the lively logo features a subtle smiley face, helping customers discover some delight in their shopping experience.

The package design

With a boldness that pops on the shelf, the new package design makes as brave of a statement as its name. Between the friendly design cues and the way the photography captures the simplicity of the product, it translates the product in a fun and attractive way that’s a glorious sight for the eyes.

The zenful character on the back of the package adds a bit of playfulness, reflecting the brand personality, while tying in the gut/mind connection and connecting with the target market.