Brand New Look for Holy Crap Package Design
Holy Crap™ offers five distinct, tasty, nutrient dense, high fibre breakfast cereals. That contain allergy-friendly ingredients such as hemp, buckwheat and chia seeds, and gluten-free oats. Their mission is to create products that create a healthy gut and feed the connection between gut and mind.
A decade after making its debut at the Sechelt Farmers’ & Artisans’ Market, and Dragon’s Den TV Series, Holy Crap™ approached the Zesty Vancouver branding and package design agency to develop a new brand identity and packaging. The new ownership saw an opportunity to better reflect brand positioning and work to modernize the brand.
Through the years, Holy Crap™ relied on their awareness on the TV show, Dragons Den, to build the brand, but with a goal of driving more awareness and increasing distribution, they needed a new relevant identity to stand out within the category.
Creative director, Rachelle Hynes, gave Holy Crap™ a complete brand reboot that transforms their boring packaging to something full of character. With a goal to make people happy from the inside out, Zesty Brands developed a brand identity that exudes a happy and approachable feel. Framing the idea of happiness, the lively logo features a subtle smiley face, helping customers discover some delight in their shopping experience. We created an engaging brand voice and irreverent tone that immediately set them apart.
With a boldness that pops on the shelf, the new package design makes as brave of a statement as its name. Between the friendly design cues and the way the photography captures the simplicity of the product, it translates the product in a fun and attractive way that’s a glorious sight for the eyes.
The zenful character on the back of the package adds a bit of playfulness, reflecting the brand personality, while tying in the gut/mind connection and connecting with the target market.
Sales of Holy Crap™ increased over 166% since the re-branding. The team quoted on Yahoo Finance, “With the new packaging and marketing strategy we expect to continue the growth trajectory of the breakfast cereal.”
Holy Crap has built a successful distribution model allowing consumers to find Holy Crap in many well-known Canadian retailers such as Save-On-Foods, London Drugs, Whole Foods, Safeway, Natures Fare, Choices Market, Nature’s Emporium, IGA, Calgary Co-Op, Organic Garage, Big Carrot, Ambrosia, and YamChops, with more stores to come! Holy Crap also has a loyal consumer following in many independent grocery stores.
Read what Holy Crap™ says about working with Zesty Brands —> Zestimonials
Branding, Graphic Design, Icon Design, Package Design, Photography