Effin’ Good Snacks
We were excited for this moonshot brand strategy
Surreal branding for these late night snacks, from your wildest dreams!
Out of this world branding
From brand personality, to messaging and design, we went to the moon and back developing a brand strategy for Effin’ Good Snacks. The moon logo design is reminiscent of a cookie with a bite out of it—signifying the late night snack connection. The graphic helps connect the brand name to the product purpose. The sans-serif font has a relaxed feel, exuding the chill-out vibe and quirky values of the brand.
Effin' Good Package Design
By telling the brand story through night-themed graphics and colours, the packaging effectively conveys the brand personality and zest factor. The quirky snack monster and graphics entice the customers to explore every inch and every side of the packaging. Playfully sitting next to its competition in the market, the Effin’ Good brand is bold, and instantly recognizable; intriguing the market with something new and fun! The package design included branding, illustrations, copywriting and brand messaging, icon design, assistance with CFIA compliance. The strong graphic design theme allowed us to include multiple claims and icon designs without cluttering the packaging, creating a cool package that’s sure to get attention.
Working with Rachelle was a delight! You know when you are looking for a place to live, and you walk into the house that just feels like home? You know that feeling? Well we had that feeling early on with Rachelle.
She showed us a few concepts for our new Holy Crap™ packaging, and she nailed it! We knew working with her was our one! Not only do we love our new packaging, but our customers and retail partners also feel the same way.