Effin’ Good Snacks

We were excited for this moonshot brand strategy

Surreal branding for these late night snacks, from your wildest dreams!


Brand Identity
Package Design
Effin’ Good Snacks approached Zesty to develop a brand and packaging for their line of Nighttime-friendly snacks. The snacks will be sold on their website as well as Amazon.com.

Out of this world branding

From brand personality, to messaging and design, we went to the moon and back developing a brand strategy for Effin’ Good Snacks. The moon logo design is reminiscent of a cookie with a bite out of it—signifying the late night snack connection. The graphic helps connect the brand name to the product purpose. The sans-serif font has a relaxed feel, exuding the chill-out vibe and quirky values of the brand.

Effin' Good Package Design

By telling the brand story through night-themed graphics and colours, the packaging effectively conveys the brand personality and zest factor. The quirky snack monster and graphics entice the customers to explore every inch and every side of the packaging. Playfully sitting next to its competition in the market, the Effin’ Good brand is bold, and instantly recognizable; intriguing the market with something new and fun! The package design included branding, illustrations, copywriting and brand messaging, icon design, assistance with CFIA compliance. The strong graphic design theme allowed us to include multiple claims and icon designs without cluttering the packaging, creating a cool package that’s sure to get attention.