Hitcase branding; as stealthy as the product it houses

Hitcase protects your iPhone in the most extreme outdoor adventures


Brand Identity
Package Design
Graphic Design
Hitcase protects your iPhone in the most thrilling snow, surf, bike, fish and extreme outdoor adventures. Hitting the mobile case category by storm, Hitcase needed a brand identity and package that would be as bold yet stealthy as the product it houses.


In a fast-moving category of mobile phone cases, we used branding to give Hitcase superhuman strength. The logo and identity for Hitcase simplifies and re-imagines the case silhouette, bringing the focus to the brand promise itself: the typographic expression of a shield within the H. The strong colour palette provides a visual link to the outdoors and waterproof aspect, and the overall effect is as vibrant and energetic as the target consumer.

Package Design

The packaging is designed to tell the story of the brand and communicate the USP’s of the product, in such a way that it resonates with the consumer: A young and adventurous group that expects brands and their products to be exciting.

Rachelle undertook a full exploration of various types of packages and boxes and worked closely with the package producer to come up with a custom dieline for HITCASE. From the brand logo to icon design and photography, we designed a cohesive identity for HITCASE.